One thing that really excites me about the internet world is that it is still growing at a very rapid pace. One area that is really growing now is local SEO services for businesses. I can tell because the Google Adsense Pay Per Clicks are paying pretty decent amounts now.
When you stop and think about it, it really makes sense. The internet is slowly eating away at many of the other forms of media and communications. People are spending more and more time online as part of their daily routine. This is thanks in part to the emergence of mobile internet using these new high-tech cell phones.
Naturally, advertising is going to flow to where the people are. Plus with the internet, you can target a very specific demographic using a number of different techniques. The small business owners who are realizing this are stealing customers from their competition left and right. The businesses that are last to catch on are missing out on a tremendous opportunity.
An awful lot of businesses are just starting to wake up to the realization that just about everyone is using the internet to find a business to deal with. Whether you are looking for a plumber, a contractor, or a new restaurant to try out, the internet is your best friend. You can find out all sorts of things about a business long before you even call them on the telephone. This allows the consumer to find the one company that they feel is going to be the absolute best one to deal with in each individual situation.
The business owners who have caught on now realize that the business that ranks the highest for the right keywords is the one getting all the phone calls from new customers. Those whose websites are on page 2 or later in the search results don’t even know what they are missing.
As more businesses become aware that they need to have their website high in the search results the demand for local SEO increases. Most people would rather do business locally. That creates a lot of opportunities for local internet experts to enter the field.
In another five years, you are going to start hearing stories about how people got rich in the business of local SEO. It is a very specialized skill that very few people are actually good at. You see a lot of people claiming to be good at it, but very few actually are that good.
Mark my words on this one. Local SEO is going to be huge.