How can digital startups stand out during a pandemic? We share five keys to help your online store work.
The shutdown caused by the Covid-19 health emergency has led companies to switch to online sales channels and sharpen their best strategies to brand their presence to their customers who use search engines and social networks to get information, compare products, and few minutes to buy.
Buying and Selling 2.0 is new territory for many Chilean entrepreneurs and it is always necessary to be familiar with new technologies to attract more buyers through displays.
How can digital marketing startups stand out during a pandemic? Stella Ferreira, the SEO Coordinator at Sherlock Communications, offers 5 keys for entrepreneurs to capture the attention of their online audience.
One of the evidence strategies is Search Engine Optimization (SEO). It’s an ideal strategy for companies that don’t have a big budget, because search engine optimization is completely free (unless you rent an office), but it gets a lot of results because users always do a search on Google, even before you buy the product.
Nowadays, content is most important to the user, and Google, as one of the best search engines, prioritizes the site with the best content over the searched ones.
It is essential that the content is optimized and well explained, answers user questions, and is objective.
One of the biggest trends in SEO is clickless search, which means we’re not only in the top positions in search engines but also in snippets like a FAQ group or a zero position that puts you ahead of other competitors.
HOW SMALL BUSINESSES BENEFIT FROM DIGITAL MARKETING
Google My Business
Considering the importance of search engines, it is imperative that companies be listed on “Google My Business” with all their available information so that buyers can easily search for development as they search for development.
The following information must be observed:
- Opening hours
- New products/services
- Phone numbers and email connection
Mobile and Accelerated Mobile Pages (AMP)
To make browsing on mobile phones or tablets safer and faster, Google has developed Accelerated Mobile Pages (AMP) technology. The responsiveness and good design of the pages of mobile phones and small screens are essential to ensure a good user experience and avoid customer loss.
“Hello, Google” or “Hello Siri” is already widely known and used by the public. In the future, voice search, which helps to buy, will grow a lot, all from simple sentences.
The challenge for companies is to research and produce content in simple and high-quality language, taking into account the vocabulary used by the public to be searched by voice.
WhatsApp is becoming a Latin American trend and businesses can use it to nurture and sell customer relationships. There are tools that enable customer service automation. In this way, customer service is delivered in real-time and faster.