If you have a small or medium-scaled business, surely you have thought about having a website, right? Consumers today use the Internet, so being online is essential for increasing sales, positioning a brand, or simply (but not least) conveying trust.
Unlike what happened years ago, today you don’t have to be an expert to build a professional website. There are a lot of tools available on the market that allow you to design websites without having any programming knowledge. However, it is always advisable to take a few steps to achieve a professional website.
Let’s dive into some of the ways by which you will be able to create an exciting yet professional web page or website for your business brand.
1. Choose The Style Of The Web Page
There are different styles or formats of web pages, depending on the objective. If your goal is to sell on the internet or bring your physical business to the digital world, you definitely need an online store. If, on the contrary, you want to have an online presence to boost your professional image, a landing page is the right style.
You can also opt for a web page with multiple sections. This format is the most common of all: it allows you to sort a lot of information in different tabs, making it easier to navigate the site.
Blogging is another style in high demand among those who want to spread information or share valuable knowledge.
2. Create a “Map” Or Sketch Of The Site
Once you have decided on the format for your website, you can start designing its structure. Website builders offer hundreds of professionally designed templates that make this job easy. However, the suggestion is that you sketch your site and details: what information will go to the homepage (main page), in what order, what sections the website will have, etc.
Imagining your website will help you choose the perfect template and then modify it to your liking. You can change the colors, choose the font, add your logo, add the sections you want, and do other actions you intend to perform.
3. Select Keywords
Search engines, like Google, Yahoo, Bing work with keywords to display relevant information to their users. If you searched for “sneakers” and the first result might be Adidas or Nike, it’s because your website included this keyword several times. What do we mean by this? It is important, before integrating the texts into your website, that you recognize at least 3 keywords in your field. Tools like Google Trends and Google Ads are very helpful in learning about search trends and choosing the best keywords.
4. Create The Texts
Now that you’ve already sketched your website, picked the perfect template, and modified it to your liking. It is now time to generate the content. Remember that on the Internet, texts should be concise: make sure people understand the idea from the first reading. Also, try to be as short as possible and of course incorporate your keywords. Attractive and easy-to-read texts will be a plus for your website.
5. Add the images
A crucial detail is the images! “The first thing happens on sight,” they say, and for good reason. Try to use high-quality, non-pixelated, and if possible, images from your own author. If you don’t have one, you can use free image banks that offer photos in different areas, themes, and with good definition.
6. Spread the word!
When your website is as you expect it to be, it’s time to spread the word. If your business has social media (which is highly recommended), advertise your website launch “with great fanfare”. You can also opt for paid advertising or generate alliances that help you make the site visible. The more visits your website receives, the better it will rank in Internet search engine results.